What the P/E Ratio Really Tells Us About a Stock

The P/E ratio — or price-to-earnings ratio — is one of the most referenced metrics in investing. It’s often used to label a stock as “cheap” or “expensive,” but this simplification misses the real value of the number.

At its core, the P/E ratio isn’t just a snapshot of how much a company earns. It’s a reflection of market expectations — and, more importantly, of the gap between current reality and future potential.

More Than a Number: A Story About the Future

The P/E ratio measures how much investors are willing to pay today for each dollar of a company’s earnings. But it’s not just about what the company is earning right now — it’s about what the market thinks it will earn down the road.

  • A high P/E ratio signals that investors expect strong earnings growth in the future. They’re paying a premium today because they believe earnings will be significantly higher later.
  • A low P/E ratio might mean the market has low expectations — whether due to slowing growth, risk factors, or skepticism about the company’s future.

But here’s the key insight:

The absolute P/E ratio matters less than whether future earnings will exceed what the market has already priced in.

If a company with a high P/E delivers even stronger earnings than expected, its stock can continue to rise. On the flip side, if a company with a low P/E disappoints or fails to grow, it may still decline — despite looking “cheap.”

Expectations vs. Reality: Where Returns Are Made

Investing returns don’t just come from earnings growth. They come from earnings growth that beats expectations.

This is why two companies with the same P/E can offer very different investment outcomes:

  • One may be priced for perfection and struggle to meet the bar.
  • The other may be underestimated and surprise to the upside.

Understanding this helps explain why some high P/E stocks (like early-stage tech or high-growth disruptors) can outperform for years — and why some “value” stocks stay cheap.

The P/E Ratio in Context

To make sense of a P/E ratio, always ask:

  • What level of growth is implied by this valuation?
  • Is that growth achievable — or likely to be exceeded?
  • What are the risks to those expectations?

Also consider:

  • How does the P/E compare to the company’s historical average?
  • What’s the relationship between P/E and earnings growth? (This is where the PEG ratio — P/E divided by growth — can be helpful.)
  • What do the company’s fundamentals suggest about its future earnings power?

The Bottom Line

The P/E ratio is not a scoreboard — it’s a temperature check on investor sentiment. It reflects what the market thinks the future looks like. The job of the investor is to decide whether that vision is too optimistic, too pessimistic, or just right.

Success in investing comes not from guessing where a stock has been, but from seeing where earnings are headed — and how far off the market might be.

If you can consistently find companies where future earnings will surprise to the upside — regardless of whether their P/E looks high or low today — that’s where the real opportunity lies.


Discover more from Brin Wilson...

Subscribe to get the latest posts sent to your email.

By Brin Wilson

Occasional Twitter user.

View Author Archive →

Leave a Reply